Seamless Integration
DRS manages every aspect of activation — your team focuses on brand experience, we handle everything else.
Full-Service Execution
Transport & Logistics
Complete equipment delivery and setup coordination
Installation & Teardown
Professional booth build and breakdown
Staffing & Operation
Trained operators managing the full activation
Booking & Queue Management
Streamlined participant flow and scheduling
Data Capture & Analytics
Engagement metrics and participant analytics
Brand Integration
Custom branding, vehicles, and liveries per manufacturer
Scalable Deployment
Each driver engagement generates multiple layers of audience interaction — friends and family return to the booth, leaderboard competition drives repeat visits, and social sharing extends reach beyond the event floor. One driver creates a crowd.
The Experience
Race the GR86 Cup Car
Compete in Toyota’s GR86 Cup car on motorsport-grade sim rigs with accurate physics and force feedback.
Compete on Leaderboard
Post your lap time and compete against other fans for the fastest time of the day.
Return & Share
Come back to beat your time, share results, and connect with the GR community.
Competition Creates Connection
Prize ceremonies, trophy presentations, and confetti moments create shareable content and emotional brand associations that persist far beyond the event itself.
With Toyota GR drivers setting laps and engaging with fans, the activation becomes more than a booth — it becomes the destination of the event.